Why nutrition is confusing AF

Eat this - don’t eat this!

This food burns fat, this food doesn’t!

Don’t eat things when you can’t pronounce the ingredients (have you ever read the ingredient label on a pre-made protein shake?!)

Understanding nutrition is SO complex, and there are no hard and fast rules as it relates to ‘dos’ and ‘don’ts’ related to what you put in your mouth.

In fact, when you DEPRIVE yourself of something, it’s highly likely you will overeat it at some point (and not even enjoy it).

Where are we going with this?

Studies show, as do our client transformations, that if you are choosing whole or minimally processed foods at least 80% of the time, and eating in a calorie deficit, you will see results.


When you look at a food item, it’s important to note that not all processed foods are created equal, and you can most definitely include processed food in your diet, and still see results. Not all processed foods are bad, and some are better than others.

There are different types of processed foods, ranging from minimally processed to ultra-processed. Let's break it down:
  • Minimally processed foods are closest their natural state. Examples include pre-cut fruits and vegetables, bagged salads, and nuts. These foods are often convenient, and can help you save time in the kitchen.
  • Moderately processed foods have undergone a bit more processing, but they still retain some of their natural characteristics. Examples include canned fruits and vegetables, frozen fruits and vegetables, and whole grain bread. These foods can be a good source of nutrients and can help extend the shelf life of fresh produce.
  • Highly processed foods have undergone significant processing and often contain added sugars, unhealthy fats, and artificial ingredients. Examples include sugary cereals, packaged snacks, and sweetened beverages. These foods are typically low in nutritional value and high in calories, so it's best to limit your intake.
  • Ultra-processed foods are the most heavily processed foods. They are often made with industrial ingredients and additives, and they often lack whole food ingredients. Examples include fast food, frozen meals, and packaged desserts. Ultra-processed foods are designed to be hyper-palatable and convenient, but they are often associated with negative health outcomes when consumed regularly.
It's important to note that not all processed foods are inherently bad. Some processed foods, like protein powder or fortified cereals, can provide convenience and nutritional benefits. However, it's crucial to prioritize whole, unprocessed or minimally processed foods as the foundation of a healthy diet.

Still confused? No worries - we’re still learning too, and if you want to invest in your life, we would love to chat!

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