Are you buying protein powder, or trash ingredients with a sprinkle of protein?

When selecting a protein powder, quality should be your primary concern, not just price. Many popular brands, especially those sold through multi-level marketing schemes, often prioritize profit over product. Oftentimes, the most affordable protein on the shelf contains the least amount of protein, servings and most amount of garbage ingredients and added sugar.

Here's what to look for:

1. Protein Content:

  • Percentage: Divide the grams of protein by the grams per serving to determine the protein percentage. A higher percentage means less filler.

  • Example:

    • Brand A: 32g protein / 70g serving = 45% protein

    • Brand B: 25g protein / 32g serving = 75% protein (our All Day Coach protein powder may or may not be “Brand B”)

2. Amino Acid Profile:

  • Essential Amino Acids (EAAs): These are crucial for muscle growth and repair. Look for a powder that contains all nine EAAs in a balanced ratio (ours contains all nine).

  • Branched-Chain Amino Acids (BCAAs): Leucine, isoleucine, and valine are essential for muscle protein synthesis. A higher BCAA content is beneficial (ours contains 5,762mg of BCAAs).

3. Source of Protein:

  • Whey Protein: Derived from milk, it's a fast-absorbing protein ideal for post-workout recovery (ours is derived from milk, and contains Whey Protein Concentrate and Whey Protein Isolate).

  • Casein Protein: Also from milk, it's a slower-digesting protein, providing sustained amino acid release.

  • Plant-Based Protein: Options like pea, soy, and hemp protein are suitable for vegetarians and vegans. Consider the quality and processing of these plant-based sources.

4. Added Sugars:

  • Avoid Excessive Sugar: Look for powders with minimal added sugars. Excess sugar can hinder weight loss and overall health (our powders contain zero added sugar).

5. Other Ingredients:

  • Artificial Sweeteners: Some powders contain artificial sweeteners like aspartame or sucralose. If you prefer natural options, choose a powder sweetened with stevia or monk fruit extract.

  • Thickening Agents: Be aware of thickening agents that can add bulk and calories without nutritional benefit.

6. Solubility and Taste:

  • Solubility: A good protein powder should dissolve easily in water or milk without clumping.

  • Taste: Choose a flavor you enjoy to ensure consistent use.

By carefully considering these factors, you can select a protein powder that aligns with your dietary needs, fitness goals, and budget. While we are biased about our powder, we are more than happy to analyze your current powder - shoot us an email!

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